Please reach out to your Implementation Manager or email@example.com and let us know what you'd like to track, and we can recommend the best practice for implementation.
We offer four different technical methods of tracking clicks, conversions (i.e. mobile app downloads, survey completion, and more), and sales.
If you want to track sales on an eCommerce platform like Shopify or WooCommerce, you will likely use an Image Pixel. This is the easiest method to implement, and it doesn't require a web developer to add to your Shopify store.
If your IT or web development team prefers another method, AspireIQ offers:
Allowed Conversion Tracking Type
HTTP(S) iFrame Pixel
HTTP(S) Image Pixel
Image pixels, postback URLs (coming soon)
Most common in industry
Server Postback w/ Transaction ID
Most robust way to track; typically used for mobile app downloads
Server Postback w/ Partner (affiliate) ID
What is server postback w/ partner ID? Why might I use it and what are the limitations?
When using this conversion tracking, AspireIQ sends to the brand a partner (affiliate) ID, an offer ID, and any other information set up in the offer. When a customer does an intended action (conversion or sale, for example), the brand sends that information back to AspireIQ who matches on partner and offer IDs.
You may use this when wanting to track recurring purchases. For example, if you want customers who make monthly purchases to be attributed to one of your members/affiliates/partners. In this case, the brand has to associate a customer with a partner, and every time that customer repurchases, sends that information to AspireIQ.
However, given the nature of this tracking, you will not be able to track clicks and (depending on your setup) conversions.