Advertiser - The client or brand who is willing to pay for advertising. Aspire will be managing advertisers in our system, so it’s unlikely you need to do any implementation around this. If you see the term advertiser in any implementation, it is referring to your brand.

Member - Also known as an affiliate, partner, creator or publisher. This is a community member who promotes the brand’s products or promotions.

Offer - A promise of payment in exchange for advertising results such as sales, clicks, or conversions. Each offer will have a unique discount and commission structure. You can think of this as a campaign or promotion.

Click - A measure of user engagement in online advertising. When a user literally clicks a link to interact with the offer.

Conversion - An action taken by the user that the brand values. Some examples are product sales, email signups, and lead generation form submissions. Common conversions are:

  • Lead generation, typically a customer landing on your homepage or a product page

  • Email submit(s), such as if you have a listserv. This conversion actually represents customers who make it to the email signup confirmation page.

  • Downloads, such as if you have guides or other materials for download. This conversion represents the download confirmation page.

Pixel - A pixel is a tiny snippet of code that is loaded when a user visits a webpage. When a customer clicks on a member’s unique link and purchases something, the pixel will load and communicate the sales amount back to Aspire. Then, Aspire associates the sale with that specific offer and member. You only need to add a pixel when creating link tracking offers, not promo codes.

Payout Options -

  • Cost per Conversion + Cost per Sales: the amount paid per conversion and the percentage of sale per conversion paid to members

  • Commission Per Sale: the percentage of sales (i.e. sales commission) paid to members

  • Payout Per Conversion: This is the affiliate payout amount for members for each click, conversion, or sale they generate.

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