Aspire’s integration with Meta goes beyond capturing mentions of your brand's handle on Instagram. It also gives you the ability to run Paid Partnership ads, capture ads data, and reach creators through IG Direct Messaging.

Below is an in-depth guide on how to connect your accounts to utilize these features.

Glossary of Terms

Instagram Professional Account: Professional accounts on Instagram can either be set to a business account or a creator account.
Business: The business page is where you can manage all your business activity on Facebook, Messenger, and Instagram from one place within Meta Business Suite.
Pages: This refers to Facebook Pages you have linked to your Instagram Professional Account. You can share content, likes, stories, and posts through these pages. See this article for instructions.
Ad Accounts: When you set up a professional account on Instagram, you can run ads from your Instagram account and use Meta tools to create ads that appear on both Instagram and Facebook.
Permissions: To ensure that all reporting is accurate on Aspire, you must allow all permissions while connecting your Meta accounts. For more information on the permissions required, please see this article.

Requirements

Your brand must have an Instagram Professional Account (Business or Creator account).
Your Instagram account must be connected to a Facebook Page. See this article for instructions.
To enable mention listening, you must have an Admin role for the Facebook page connected to your Instagram account. See this article on how to confirm your role.
To enable Ads Permissions for Paid Partnership Ads, you must have "partial access" to your brand's Meta Business Suite. See this article to change your role.
To enable Instagram Direct Messaging, you will need to log in to your brand's Instagram account and turn on “Allow access to messages” under Connected Tools. See this video for instructions.

How to Connect to Aspire

Once you have reviewed the requirements above and confirmed you have the appropriate role and permissions, check out the video below or keep scrolling for written directions on how to connect your Instagram account(s) to Aspire.

Step-by-Step Instructions

Log into Aspire and click your initials in the top right-hand corner, then select Integrations.
Under Integrations on the left menu, click on Instagram (Meta).
Click Add Meta Account then select Continue.
You’ll be prompted to log in to your Facebook account or continue as yourself if you’re already logged in. If you have already connected an Instagram account to Aspire before, please click "Edit Settings" before proceeding.
Select the Instagram Professional Account(s) you wish to connect.

💡 Important Note: If you have multiple Aspire accounts and your Instagram accounts are managed within the same Meta Business Account, it’s important to select ALL of the Instagram accounts you’ll be connecting to Aspire in this step.
Once connected, please reach out to your CSM or our Support Team to help associate the correct Instagram accounts with the proper Aspire accounts.
Select the Meta Business Accounts you wish to connect.
1. If you don't see your brand's Business Accounts populating here, please ensure you have "partial access" to your brand's Meta Business Suite. See this article for more information.
Select the Facebook Page(s) connected to the Instagram account(s) you previously selected.
Keep all permissions toggled ON for the integration to work properly.
If you have not applied for Instagram's Creator Marketplace yet, you will be prompted to review and accept Instagram’s Creator Marketplace Terms of Service. Click Accept to continue.

Upon accepting the Terms of Service, we will apply on your behalf to the Instagram Creator Marketplace and grant you a temporary access token. If your account does not qualify for the Instagram Creator Marketplace based on Meta's eligibility criteria, your temporary access token will be revoked and you won’t be able to send project invitations through DMs. You can still use our Direct Messaging integration for responding to member messages and for story listening.
You will then be redirected back to Aspire and should see your brand’s Instagram account(s) listed under “Connected Instagram Accounts”. We will enable @ mention listening for all accounts connected by default.
To enable Instagram Direct Messaging, hover over "Inactive" under the Direct Messaging column and click "Activate" next to the Instagram account you wish to use. Currently, only one account can be used for Direct Messaging. If you see a yellow flag after clicking Activate, you can hover over the status for an explanation.
Under Connected Ad Accounts, click Select Ad Accounts and choose the account(s) that will be the source of data for ad insights.
Under Connected Business, click Select Business and choose the Meta Business account associated with your Instagram accounts to use for allowlisting. Currently, only one business can be utilized at a time.
Once you see green check marks in every column as shown in the example below, you're all done! Great job! 🎉

💡 Enrollment in Instagram’s Creator Marketplace: Please note, your Instagram account must be enrolled in the Instagram Creator Marketplace to use Direct Messaging. If you are not enrolled at the time of adding your account, Aspire will apply on your behalf and you will receive temporary permissions to use the service until your enrollment request is confirmed. If your request is declined by Meta (see eligibility criteria in FAQs), your permissions will expire and you will not be able to send invitations through IGDM.

Connecting Multiple Instagram Accounts

If you have multiple Aspire accounts and your Instagram accounts are managed within the same Meta Business Account, it’s important to select ALL of the Instagram accounts you’ll be connecting to Aspire during the authorization process.

Once connected, please reach out to your CSM or our Support Team to help associate the correct Instagram accounts with the proper Aspire accounts.

Important considerations:

You may connect multiple Instagram accounts for @ mention listening, but all mentions will show up in one dashboard.
Only one Instagram account can be selected to use for Direct Messaging.
- The account selected for Direct Messaging is the one that Aspire will use for project invitations sent via DMs.
- If multiple Instagram accounts are eligible for Direct Messaging, you will see the option to remove one account and select another.
You can only request Paid Partnership access from one Instagram account. The same account can be used on multiple Aspire accounts.

Feature Overview

@ Mentions

Instagram accounts added to Aspire will be set up for @ mention listening by default. This feature captures creator mentions of your brand's handle across Instagram posts, stories, captions, and Partnership Content.

Instagram Direct Messaging

With this feature, you can invite creators to projects and communicate with them through Instagram Direct Messages.

Paid Partnership Ads

Use this feature to ask creators for permission to create ads from UGC (user-generated content) and boost their posts. Learn more about Branded Content and Paid partnership ads in this guide!

Allowlisting

Allowlisting is the process of an influencer granting a brand partner advertising permissions to their social media accounts. This allows you to use the influencer's handle to boost existing posts and create ads. Learn more about Allowlisting in this guide!

Ads Insight

Access ads performance data for UGC (user-generated content) and Paid Partnership ads.

Frequently Asked Questions

Will we be notified if our Instagram account becomes disconnected?

Yes, you will receive an email notification if one or more accounts become disconnected. We also have in-app notifications on multiple pages to notify you when your account needs to be reconnected.

Additionally, if you hover over your initials in the top right corner, there will be a “!” icon next to "Integrations" to indicate that an account has been disconnected.

How can I reconnect my account?

Go to the Instagram (Meta) settings page and click "Reconnect" next to the account that has been disconnected and we will attempt to connect your account again.

If you're unable to reconnect, please follow the steps below to remove the Aspire app from your Business Integrations within Facebook, then try again.

Log into Facebook, then click your profile photo in the top right corner.
Click on Settings and Privacy.
Click on Settings.
Click on Apps and Websites or Business Integrations from the left menu.
Find the “AspireIQ” app.
Click Remove and confirm the removal.
Go back to your Aspire account and click "Add Meta Account" to reconnect your accounts

How do I remove an Instagram account?

On the Instagram (Meta) settings page under Integrations, if you hover over an account, you will see the option to remove that account.

Why did my account get disconnected?

In most cases, either an admin user removed Aspire's permissions from your Meta account or the permissions expired. If no one from your side changed the permissions granted to Aspire, the following options are typical cases for expired permissions:

If you last used a business integration for 90 days.
You changed your Meta account password.

Can I select multiple accounts for Instagram Direct Messaging?

Currently, Instagram Direct Messaging is only available for one Instagram account.

Can I select multiple accounts for Paid Partnership Ads?

Currently, you can only request Paid Partnership Ads from one Instagram account. The same Instagram account can be used on multiple Aspire acconts. Once an account has been selected, it cannot be changed on the settings page. If you need to change the account selected, please reach out to our Support Team.

Can I select multiple accounts for Ads Insights?

Yes, you can select multiple ad accounts to capture ads data. We recommend selecting all the ad accounts your business uses to run ads. Aspire will help you track UGC (user-generated content) ads and business-generated content to show the impact each can have on your business.

How can I remove Aspire’s Authorization from my Meta account?

If you wish to remove Aspire from your Meta account, please follow these steps:

Log into Facebook, then click your profile photo in the top right corner.
Click on Settings and Privacy.
Click on Settings.
Click on Apps and Websites or Business Integrations from the left menu.
Find the “AspireIQ” app.
Click Remove and confirm the removal.

Can I connect more than one Instagram account to a Facebook Page?

You can only connect one Instagram account to a Facebook page but you can create multiple Facebook pages within a Facebook account. When connecting multiple Instagram accounts to Aspire, make sure to select ALL Facebook pages when applicable.