Introducing an IGDM integration solution for Instagram story mention listening to capture mentions from non-authenticated creators and provide estimated metrics for brands to track their social media performance. 🎉
We’re excited to launch our Instagram Story Mention Listening feature! We’ve noticed that when creators in your campaigns are not authenticated with Aspire, capturing Instagram story mentions about your brand can be challenging. To solve this problem, we are introducing an Instagram API solution to capture and calculate stories’ mentions and more accurately calculate metrics like potential reach and impressions.
Our IGDM integration solution will provide estimated insights into brand mentions on Instagram stories, including those from non-authenticated and non-professional creator accounts. This will help brands make informed decisions about their social media strategy and measure the effectiveness of their campaigns.
This will occur whenever you link any Instagram account in Instagram (Meta) Settings for IGDM, that is when we will start the mention listening.
Frequently Asked Questions
Where can the estimated value be seen?
In Social Analytics → Reports → Posts section, you will see the “IG Story” label and estimation value. If the value is estimated, a guided message will indicate this number is an estimation.
In Social Analytics → Reports → Breakdown → Posts table, there will be a new column to show the estimated impression with guidance to explain why this value is showing.
Members → Click on member → Social Posts → All Posts tab: there will be a story with an estimated impression and guidance to indicate it is an estimation.
NOTE: The estimation will be considered in the Impact value calculation
For which type of posts are we doing mention listening?
Any post from Non-Professional Creator Account or Non-Authenticated Creator Account mentions a brand in a story.