💡 Note: Flexible Briefs are currently in beta. If you do not see Flexible Briefs as an option for your projects, please contact Aspire Support at help@aspire.io to add this feature to your account.
Flexible Briefs provide creators with more freedom in how they complete a collaboration. Rather than requiring a specific content format or rigid timelines, they allow creators to choose from approved content options and publish on the platform that best fits their audience.
Set Up a Flexible Brief Template
Before sending Flexible Briefs, create a default template for your project.
Open the project where you'd like to use Flexible Briefs.
Go to Settings > Project Settings.
Select the Briefs tab.
Choose Flexible Briefs, then click Edit Template.
Customize the following sections:
Introduction
Add an introductory message that provides context for the collaboration.
Content Requirements
Select the content types creators can choose from.
Allow creators to submit multiple deliverables by clicking Add Deliverables.
Enable No Due Dates if your campaign doesn't have posting deadlines. Or, specify the number of days creators have to complete their deliverables after accepting the Brief.
Content Guidelines
Add a Flexible Content Guideline that applies to all available content types. You can either create a new one or select an existing template.
Create a new content guideline.
Select an existing content guideline.
For more information, see How to Set Up Content Guidelines.
Compensation
Choose one or more compensation methods for the project:
Payment
Free Product
Commission
No Compensation
Content Usage Rights
Choose the requested content usage rights and select a usage period.
Email Template
Customize the email creators receive with their Brief. You can also edit this template anytime under Workspace Settings > Message Templates.
When you're finished, review your template and click Save.
For additional guidance, see How to Create Brief Templates or watch the video below.
How to Send Flexible Briefs
Open your project.
Navigate to the Briefs stage.
Open the Send Briefs substage.
Select one or multiple creators to send a brief to, then click Send Briefs.
Before sending, you can review your template and make any creator-specific changes if needed.
When everything looks correct, click Send Briefs.
Watch the video below for a complete demonstration.
💡 Beta Limitations
While Flexible Briefs are in beta, please note the following:
Creators must connect their Instagram Insights to Aspire before submitting an Instagram Story deliverable.
Pinterest Pin submissions are not currently supported with Flexible Briefs.
How to Download Flexible Briefs
Open the creator's member profile.
Click Member Actions.
Select Briefs.
Click View Brief next to the brief you want to download.
Click Download PDF.
Optional Additions
Add additional Terms & Conditions
Additional Terms & Conditions allow you to require creators to review and accept a standardized agreement in addition to your collaboration brief.
This feature is ideal when you have boilerplate legal language that applies across multiple creator partnerships. For example, you may have a standard agreement covering intellectual property, payment terms, FTC compliance, content licensing, or other legal terms that should be accepted. This feature also works well if you have separate agreements for paid partnerships, affiliate programs, or ambassador programs.
To learn more, see How to Set Up Additional Terms & Conditions.
Frequently Asked Questions
How are Flexible Briefs different from Standard Briefs?
How are Flexible Briefs different from Standard Briefs?
Flexible Briefs provide creators with more freedom in how they complete a collaboration. Rather than requiring a specific content format or rigid timelines, they allow creators to choose from approved content options and publish on the platform that best fits their audience.
The key feature differences between flexible briefs and standard briefs are shown here:
When should I use Flexible Briefs versus Standard Briefs?
When should I use Flexible Briefs versus Standard Briefs?
When to Use Flexible Briefs
Flexible Briefs are a good fit when:
You're activating a large number of creators and want the simplest onboarding experience.
You're comfortable letting creators choose which approved content type to create (for example, one Instagram Reel or one TikTok video).
You don't have strict posting deadlines.
You're offering a fixed flat fee or no payment.
You don't need creators to submit content for approval before posting.
When to Use Standard Briefs
Standard Briefs are a better fit when:
You need creators to produce specific deliverables (for example, one Instagram Reel and one TikTok video).
Your campaign has fixed content deadlines.
You want to request ad permissions before the collaboration begins.
You need to assign different payment amounts to individual creators.
You require content review and approval before creators publish.