Feature Overview:
This feature enables you to optimize bids for precise targeting by considering your ASIN’s organic ranking for specific traffic.
When to Use It:
Utilize this feature when you want to adjust bids based on the organic position of your ASINs for a given keyword.
Common Use Cases:
Boosting Unranked ASINs:
If you have multiple ASINs in your strategy, and you want the algorithm to increase investment in an ASIN that isn’t yet ranked in the organic "top of search" placement, this feature can help. It will deprioritize ASINs already ranked in the organic "top of search," freeing up the sponsored "top of search" spot for other ASINs in your strategy (if performance metrics allow).Reducing Costs for Single ASINs:
If you have a single ASIN in your strategy and want to reduce costs when it already occupies the organic "top of search" placement, this feature will automatically lower the bid. This action shifts focus from the sponsored "top of search" placement to optimizing conversions in the "rest of search" placement, as long as the ASIN remains in the organic "top of search."
Where to Find It:
The feature is located directly within the strategy section, under the "Keywords" section.
How to Activate It:
The feature is controlled by a simple "ON/OFF" slider next to each keyword in the strategy.
Default Setting: The feature is disabled (slider set to "OFF").
Activation: Click the slider to switch it from "OFF" to "ON."
You can activate this feature for up to 50 keywords per strategy.
Technical Explanation:
Our KW tracker tool monitors the organic placement of your ASIN for each targeted keyword in the sponsored campaign. When this feature is enabled, the algorithm takes the organic position into account during the learning and prediction process.
The feature performs automatic actions based on the following conditions:
Condition 1: If the ASIN is in both the organic and sponsored "top of search" placements for three consecutive days, the bid will decrease to remove the ASIN from the sponsored "top of search" placement.
Condition 2: If the ASIN is only in the organic "top of search" placement within three days, bidding is optimized to maximize the conversion rate without reaching the sponsored "top of search" threshold (this threshold is determined by evaluating bids on other ASINs in the strategy).
Condition 3: If the ASIN is not in the organic "top of search" placement within three days, the bid is optimized to maximize the conversion rate.