Watch this Video for a Quick Video Tutorial on Sponsored Brand Ad Types:
Elevate your brand presence, captivate your audience, and drive traffic with Store Spotlight ads.
Store Spotlight is a powerful advertising format designed to enhance the visibility of your store on Amazon. This dynamic ad showcases your brand logo, a personalized headline, and prominently features your entire store with a minimum of three subpages.
Example:
Elevate your brand presence, captivate your audience, and drive traffic with Video Ads.
Video ads allow you to promote your brand or a product using a video. You can drive traffic to your store, or to a product detail page.
Example:
Elevate your brand presence, captivate your audience, and drive traffic with Product Collection Ads.
Product collection ads, allow you to promote multiple products from a landing page of your choice, directing traffic to a product listing or a store page.
Example:
How Does it Work?
When Amazon shoppers click on the ad tile, they are seamlessly directed to a specified subpage within your store. This targeted approach ensures that potential customers land on the most relevant section, increasing the likelihood of conversion.
Benefits of Store Spotlight:
Increased Traffic: Drive more visitors to your store by leveraging the visual appeal and strategic placement
Enhanced Brand Exposure: Showcase your brand and product lines in a visually compelling manner, leaving a lasting impression on potential customers.
Targeted Navigation: Guide shoppers to specific subpages, optimizing their journey and increasing the chances of successful transactions.
Create your first Store Spotlight, Video, or Product Collection Ad on Astra
You can find it on the Strategies > Sponsored brands > Create a new strategy:
Complete the Required 6 Steps to Create your Sponsored Brand Strategy:
On step 3, you'll choose your Ad Format. Here you can select Your Ad Format (Store Spotlight, Video Ads, Product Collection.
