Grid questions are used to present multiple items to respondents one at a time, and ask for a multiple- or single-choice answer in response, with the answer options remaining the same across all items. As such, grid questions are often used to establish the frequency of different consumer behaviours, or preference for different items, with a fixed Likert scale offered as a response to all items.
To create your own grid question, when you’re drafting your survey, click Add question card and you will be prompted to enter the question you want to ask.
Enter your question
You’ll be asking respondents to consider two variables when they answer a grid question: (1) how they feel or act, (2) in relation to a number of items. The question should address both variables so that it’s easy for respondents to understand how to answer, for instance ‘(1) How often do you use (2) each of the following social media platforms?’ or “(1) Which of these words would you use to describe (2) the following chocolate bars?”.
Once you’ve entered the question, select Grid from the answer types displayed.
Input the names of the items you want respondents to answer on. For instance ‘Facebook’, ‘Twitter’ and ‘LinkedIn’. You can add up to 10 subjects to be presented to respondents. These can either be randomised or left in the order they’re inputted in the draft, by toggling on or off the Randomise subjects box in Answer Settings.
Add answer options
Add answers, and one (or more, if multiple choice) will be selected by the respondent for each of the subjects. In this example we might use a scale of ‘Every hour’ all the way up to ‘Monthly’ or ‘Less often’. You can also toggle the Randomise answers button on (in Answer settings), but this should be toggled off if using a scale of any sort to avoid confusing the respondent with jumbled scales.
Select whether you would like respondents to choose a single answer option or multiple by using the drop down menu. If you select Multiple choice, another button will appear, where you can select the answer limit from the drop down list. Selecting a number here will cap the number of answers a respondent can give. You can, of course, also select No limit, so that respondents are free to select as many of the answer options as they want.
You can also choose to populate the subjects in your grid question with answer options selected in a previous multiple choice question. This allows you to dig deeper into perceptions of specific brands or other subjects, while keeping the survey relevant to each respondent and not asking questions on subjects they aren't informed about. Read more about forwarding multiple choice answers to grid subjects here.
Grid questions in list view look like this and are fully editable:
Grid question in map view look like this and the text can be edited but the number of subjects or answers can't be edited, this must be done in the list view:
Don't hesitate to get in contact with the team using the in-platform live chat if you need any more help!