What is Brand Tracking?
Brand tracking gives you an opportunity to measure key brand health metrics, including unprompted and prompted brand recognition, logo awareness, purchase intent and NPS of target consumers. Put simply, brand tracking gives you insights as to whether your brand is becoming more or less healthy over time, by checking in with important groups of consumers on a regular basis.
Why should I run Brand Tracking surveys?
In our fast paced world, consumers have limited time to think about what brands they want to be loyal to. Having a strong brand reputation allows your product to be instantly recognised on shop shelves, meaning that consumers will unconsciously gravitate towards your products.
Below are two brand tracker survey examples. Use these to help you create your own, personalised brand tracker on the Attest dashboard.
A short brand tracker sent to a Nationally Representative sample, focussed on the competitive landscape, and key brands within, the active wear sector:
A detailed brand tracker focussed on majority females aged 20-40, exploring skin-care preferences of these consumers: