What is Campaign Evaluation? 

Campaign Evaluation surveys can be used to assess the key performance metrics for your advert. Measuring the direct results that it achieved, including how memorable the advert was, how successfully it conveyed key messages and the impact it had on purchase intent.. 

Why should I evaluate my campaigns? 

Attest allows you to go beyond measuring clicks, views and impersonal data. You can go directly to your consumers and ask them what they thought you did well, and for their conscious, considered sentiments about your brand following a campaign. In the event that the campaign underperformed, you can pinpoint exactly what went wrong, giving you actionable insights to take on board and use to improve your next campaign. 

This example survey will inspire the questions you should be asking in your next campaign evaluation project: Heinz X Edchup