What is a Likert scale and when to use one?
A Likert scale is a gradual scale measuring a consumer's attitude to a statement, and is widely used in consumer intelligence surveys.
A stand-alone Likert scale can easily be created using a single choice question type, or used as the answer options in a Grid question.
The scale should be evenly weighted between positive and negative responses, with a central point for a neutral response. For this reason, Likert scales often have 5 points, for instance:
Strongly agree (with statement)
Slightly agree
Neither agree nor disagree
Slightly disagree
Strongly disagree
Or
I love it
I like it
Neither like or dislike it
I don't like it
I hate it
A Likert Scale question is great to use when you wish to measure attitudes and opinions directly, and using a consistent scale can allow you to compare sentiment towards different subjects.
NB: Remember to untick the option to randomise the answer order, otherwise the scale won't flow in one direction and will be harder for the respondent to read and respond accurately.
Using Likert scales easily in Attest
Choose from our suggested scale answers to help make creating questions for your research study faster and easier.
You'll find our suggested scale answers when choosing to add multiple answers on a question.
When selecting to add multiple answers, you'll find the option to insert scale answers. This provides a common list of Likert scales for you to choose from. Simply select the scale, select to add answers, and we'll automatically turn answer randomisation off so the scale presents correctly to your respondents.
