When you use forward answers the answers (or subjects if you use a grid question) will be forwarded from the selected, preceding question. This means that the respondents will only see the answers or subjects that they have selected at the previous question. This ensures that respondents can only see and therefore pick answers that are relevant to them, supporting engagement and quality of the answers given.
Interpretation of the results
If you have used forward answers for a particular questions, you will see this marked clearly in the results dashboard, as well as from which questions your answers have been forwarded.
The percentage will be based on the total sample by default, which can give you a market-wide understanding of how widely endorsed that attribute/brand/activity etc. is. It is a more typical way of comparing brands at an overall market level either via attributes or supporting analysis of conversion rates through the brand funnel compared to other brands.
Calculating the % based on the forwarded sample
Some customers want to look at the results of grid questions only amongst those who were presented with that subject from the forward answers question. You can currently do this in either of the following ways:
Opening the Options menu at the top right hand corner and choosing the option to calculate % based on forwarded sample. This will update all percentages for questions that use forward answers in your survey.
Use filtering on the dashboard. If you just want to analyse a single answer, you can click on this answer in the question you forwarded the answer from. This will update the % for that answer in the question where you use the forwarded answer. Note: You will be able to see which other apps Facebook users have also selected.
Use the wide Excel export.