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How to use Sentiment Analysis?
How to use Sentiment Analysis?

In this article we’ll tell you more about what sentiment analysis is and how to use it.

Updated over a week ago

What is Sentiment analysis?

Sentiment analysis is a natural language processing (NLP) technique used to determine whether data is positive, negative or neutral. It is often used to analyse open text responses and can help brands understand how people feel about their brand, what their opinion is on something or what the customer needs are.

How does it work?

  1. In your results dashboard, you will see "Sentiment analysis" toggle, on your open ended question.

  2. Toggling on "sentiment analysis" will show you how your respondents have answered to you questions: positive, negative or neutral. You will see the total percentage of positive, negative and neutral responses as well as a chart to help visualise. You can also see the sentiment that was allocated to each individual response.

  3. If you apply any filters or change the selection of your wave(s), the sentiment analysis will update.

We don’t automatically show sentiment analysis for all open ended questions, as for a lot of questions such as “list the brands you know”, doing a sentiment analysis isn’t relevant. It’s mostly useful for questions that asks about a customers opinion or feeling.


There are a couple of limitations that are important to point out.

  • Sentiment analysis is only supported for English surveys that have been purchased on or after 1/1/2021

  • The Sentiment analysis is not included when you export or copy your results

  • You can’t change the sentiment of an individual answer

If you have any thoughts to share (what you like, what you dislike, what you're confused by) please contact your CSM or let us know via the in-platform live chat.

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