What is Sentiment analysis?
Sentiment analysis is a natural language processing (NLP) technique used to determine whether data is positive, negative or neutral. It is often used to analyse open text responses and can help brands understand how people feel about their brand, what their opinion is on something or what the customer needs are.
How does it work?
For every open text question In your results dashboard (Overview), you will see a "Sentiment" tab
When you click on "Sentiment" you will see you how your respondents have answered to the question: positive, negative or neutral. You can see the total percentage of positive, negative and neutral responses as well as a chart to help visualise. You can also see the sentiment that was allocated to each individual response.
If you apply any filters or change the selection of your wave(s), the sentiment analysis will update.
Keep in mind that sentiment analysis might not be relevant for all your open ended questions, e.g. questions such as “list the brands you know” will mostly have neutral responses.
Limitations
There are a couple of limitations that are important to point out.
Sentiment analysis is only supported for English surveys that have been purchased on or after 1/1/2021
The Sentiment analysis is not included when you export or copy your results
You can’t change the sentiment for your answers
If you have any questions or feedback please contact your CSM or let us know via the in-platform live chat.