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How to write good survey questions
How to write good survey questions

These are our top tips to make sure your questions give you genuinely useful results.

Updated over a week ago

Without a well-written survey, you won’t get high quality insights. It’s as simple as that.

Over on our Consumer Research Academy, we've summarized the most important tips to bear in mind when you're writing your survey questions. With these tips, you'll be able to gather data that is reliable and useful.

Here are the headline tips for writing good survey questions:

  • Ask yourself: Will this question give me good insights?

  • Choose between quantitative or qualitative, or use a mixture of both

  • Don’t write too many questions

  • Use plain language

  • Avoid double negatives

  • Use consistent scales throughout

  • Avoid compound concepts

  • Avoid leading questions

  • Offer mutually exclusive options

And if you're looking to increase engagement with your survey, here are some straightforward ways you can do that:

  • Don't bore people!

  • Use open text sparingly

  • Be clear and relevant

Learn more about writing good survey questions, straight from our Customer Research Team.

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