Without a well-written survey, you won’t get high quality insights. It’s as simple as that.
Over on our Consumer Research Academy, we've summarized the most important tips to bear in mind when you're writing your survey questions. With these tips, you'll be able to gather data that is reliable and useful.
Here are the headline tips for writing good survey questions:
Ask yourself: Will this question give me good insights?
Choose between quantitative or qualitative, or use a mixture of both
Don’t write too many questions
Use plain language
Avoid double negatives
Use consistent scales throughout
Avoid compound concepts
Avoid leading questions
Offer mutually exclusive options
And if you're looking to increase engagement with your survey, here are some straightforward ways you can do that:
Don't bore people!
Use open text sparingly
Be clear and relevant
Learn more about writing good survey questions, straight from our Customer Research Team.