What is Monadic Testing?
Monadic testing involves presenting each concept or messaging to a different group of respondents and measuring their responses to the same series of questions. This method allows for a clear understanding of the impact of each variant in isolation, and allows you to analyse which one is best for your usecase.
Why should I do a Monadic Test?
Testing your ideas, adverts, concepts or messaging before developing them prevents wasting time and money on something that won’t be successful!
You can use monadic testing for:
New Product Development
Concept Testing
Creative Testing
Message Testing
Ad campaigns
Setting up your Monadic Test in Attest
Duplicate Audiences
You can quickly create your audiences by duplicating an audience. Duplicating creates a new audience which targets the same country, language, sample size and demographic targeting.
Audiences in the same survey are automatically excluded from each other, so you can be assured that none of the respondents have seen the asset before.
Name your Audiences
Give your Audiences a unique name to be able to easily identify and analyse the different groups in your results, by clicking the (pencil) icon.
Writing your survey
You can add media (audio, images, videos) to message cards and questions.
You can then customise your survey to show a different image to each of your audiences. After you have uploaded your first image, you will see the option to add images to customise for different audiences.
Previewing your survey
You can toggle between which audience you want to preview and you will see the creative change
Analysing your Results
Navigate to the “Analysis” tab
On your results dashboard you will see Analysis as a new tab next to Overview and Trends.
Add your “Audiences” as variables
Select your Audiences from the panel on the right-hand side.
Choose your visualisation
You can choose to build out Crosstabs, or you can choose for chart visualisations. And edit your chart view to hide variables or answers you don’t want in your chart.
Look for statistically significant differences
With our built-in significance test you can see on where the results are significantly higher or lower between your different concepts or messaging.
You can toggle this on and off, choose the confidence level you want to run the test at (95%, 90% or 80%) and the column you want to compare against (total, previous column or a specific column).
You can also analyse which demographic groups certain concepts resonate more with by creating a “Stacked Variable”.
Export the data
You can download all your questions at once in an Excel file or copy the data of a single question to your clipboard by clicking "copy data". This will copy the data to your clipboard, allowing you to paste it into a spreadsheet for further analysis.
If you have anymore questions, please don’t hesitate to get in touch with our Client Experience team!