The key distinction between Web Leads and Live Transfers lies in the level of engagement and immediacy. While Web Leads represent expressions of interest through online form submissions, Live Transfers involve real-time phone interactions facilitated by our call center agents, ensuring a more personalized and expedited connection with our attorney partners.
Both lead types undergo rigorous screening processes to maintain the highest quality standards, ensuring that our attorney partners receive only valid and potentially valuable cases. Here is a key breakdown of the differences:
Web Lead
Web Leads are generated when potential clients visit Accident.com and fill out an online form with their contact information and responses to a series of qualifying questions.
These qualifying questions are designed to assess whether the potential client has a valid case that could potentially convert into legal representation. Web Leads typically originate from paid advertising campaigns on search engines like Google and Bing.
After submitting the completed form with their contact details and responses to the qualifying questions, the lead is filtered and evaluated to determine its validity and potential value as a case.
Once a lead is qualified based on the form responses, law firms receive a notification via text and email, alerting them to a "New Lead" with the prospect's details for follow-up.
Live Transfer
Live Transfers represent a more proactive approach for potential clients seeking immediate assistance. These leads are acquired through our strategic social media marketing efforts and an extensive publisher network.
Incoming calls are initially handled by our in-house call center agents, who conduct a thorough screening process using a detailed questionnaire. This step verifies the validity and potential value of the case.
For qualified leads, our agents facilitate a "warm handoff" by directly connecting the caller to the intake department of the associated law firm. Simultaneously, the firm receives a text and email notification indicating a "New Live Transfer Lead" for seamless communication.
If you have any questions regarding lead transfers, please email us at concierge@accident.com.
The Accident.com Team