Creating targeted promotions is an essential strategy for driving sales and engaging customers. In ADU, the default setting for promotions is "Restrict to specific collections or products." While this option is useful, unlocking additional restriction criteria can provide greater flexibility and precision.
You can access a wide range of new restrictions by simply clicking a checkbox to fine-tune your promotions. This article explores why it might be beneficial to use these additional restriction options and offers examples of how to leverage them effectively.
When setting up a new promotion in ADU, you can choose from several restriction criteria: "Vendors," "Product Types," "Product Tags," and "Variant Titles."
Here are three reasons why expanding beyond "Restrict to specific collections or products" can be advantageous:
Enhanced Targeting with Vendor Restrictions Restricting promotions based on vendors allows you to support and promote specific brands. For instance, if you have a new partnership with a high-profile vendor, you might want to create a promotion that highlights their products. This not only boosts visibility for the vendor's items but also strengthens your business relationship. An example promotion could be a 20% discount on all products from a premium skincare brand for a limited time, driving both interest and sales.
Custom Promotions with Product Type Restrictions Using product type restrictions enables you to tailor promotions to specific categories of items, enhancing relevance for your customers. For example, during the back-to-school season, you can create a promotion restricted to stationery products. A possible promotion could be a "Buy One, Get One Free" offer on notebooks and pens, attracting students and parents preparing for the new school year.
Flexible Campaigns with Product Tag Restrictions Product tag restrictions offer a high degree of flexibility by allowing you to target products with specific attributes or themes. This can be particularly useful for seasonal or thematic promotions. For instance, you could create a promotion for "Eco-Friendly" tagged products during Earth Day, offering a 15% discount to encourage sustainable shopping. This not only boosts sales but also aligns your brand with environmental values.