Read time: 10 mins
Learn more about our reporting dashboard tool and how they operate.
What Is The Reporting Dashboard?
What Is The Reporting Dashboard?
The reporting dashboard consolidates and automates a campaign’s content delivery data to represent the campaign’s:
Overall pacing compared to the campaign’s guarantees outlined in the campaign form
Delivery distribution (i.e., the proportion of delivery across each area)
Performance
This data can be viewed at the following levels:
Campaign level
Phase level
Content level
Distributions level
For more information on dashboard views, visit Guide: Reporting Dashboard View Options.
By using API integrations, the reporting process can be automated to a high degree, facilitating extremely low touch reports that depict the holistic campaign delivery and performance data on a daily basis.
What Is A Distribution?
What Is A Distribution?
A ‘Distribution’ refers to the points where the content has been delivered to which make up the content piece. Within 1 content piece there could be a number of locations where the content is ‘distributed’. For example, a Written Article content piece could have the following Distributions:
Website post (where the article is posted)
Facebook Feed Post
Instagram Feed Post
Instagram Story
eDM
What API Integrations Are Connected To PubSuite?
What API Integrations Are Connected To PubSuite?
For more information, visit Avid PubSuite API Integrations.
What Is An API?
What Is An API?
APIs (Application Programming Interfaces) are tools that let different software platforms ‘talk’ to each other. By sharing relevant platform permissions with PubSuite, PubSuite can extract the relevant data for campaigns housed on the platform on a daily basis.
Where Does The Data Come From, And How Do The Sources Differ?
Where Does The Data Come From, And How Do The Sources Differ?
The data can come from four source/record types:
Publisher Page Post Record (API)
These are data entries extracted from organic posts on third-party social media platforms, such as posts, Stories, or Reels on Instagram, or Feed posts on Facebook, that appear on the profile’s page.
Publisher Website Record (API)
These are data entries extracted from website delivery via website analytics providers, such as GA
Ads Platform Record (API)
These are data entries extracted from advertising platforms like Meta, DV360, and Taboola. While ads on Meta may amplify organic posts by "boosting" the content, the data is still sourced from an Ad platform and is therefore represented separately.
Manual Entry Record
These are data entry records that are manually entered on a nominated cadence in lieu of an API connection which feeds this data through.
A simple data form gets filled in and can be done directly on the content via:
The campaign tab in the sidebar; or
During the daily reconciliation process where the due date for the manual update is flagged on that nominated cadence
How Frequently Is The Dashboard Updated?
How Frequently Is The Dashboard Updated?
The dashboard data is updated daily via partner entries and for manual entry data can be updated on the preferred personal cadence.
Where And How Do I Integrate My Data Sources?
Where And How Do I Integrate My Data Sources?
API integrations can be executed via ‘Integrations’ within the Workspace Settings section of the Management Console and 'Data Source Accounts' in Campaign Reporting Accounts & Settings.
For more information, visit How-To: Integrate Automated Reporting With Third-Party Tools.
I Don’t Want To Integrate My Data - Can I Still Use The Dashboard?
I Don’t Want To Integrate My Data - Can I Still Use The Dashboard?
The extent to which you decide to integrate platforms is highly flexible and up to the your discretion. No integrations would mean that the platform is updated via manual entries at the defined cadence, leveraging simple data forms.
For more information, visit How-To: Create A Manual Data Record.
When Updating Content Statuses, What Does Each Of Them Mean?
When Updating Content Statuses, What Does Each Of Them Mean?
Within your campaign details, you can assign a status to your content. While you may have unique criteria for assigning these statuses, the below serves as a general guideline:
Planning: Your campaign has been approved, but content production has not yet started. This stage may involve discussions around angles or content planning internally or with your client.
In-Progress: Content production is underway, including all review and approval stages.
Live: Content has been published, and a live URL is available. Now that your content is live, data on the content performance will begin being tracked and available in your Reporting Dashboards
Cancelled: Content has been cancelled and will not be published.
On Hold: Content is temporarily paused and may not proceed further. This will also mean that data will temporarily stop being tracked until the content is taken off hold.
While you may have unique criteria for assigning these statuses, the above serves as a general guideline.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.