In previous years, a combination of public voting and judging panels decided which projects got the funding they applied for. Many found the process clunky, and we know that obtaining votes takes a lot of effort. So, to simplify the process, and to get our people more involved in supporting communities, we share £250,000 across all our UK employees every 3 months, allowing them to donate this across the projects that matter to them most.
And because this is run through Crowdfunder, any non-Aviva employees who want to help their favourite project reach its target can make a donation too. So, projects are still getting access to Aviva funding, the same as they always have, only now, they can crowdfund to get funding from the public on top of that.