If you select the all or nothing funding method, here are the important things to know.

  • You’ll only receive your funds if you hit 100% of your target

  • So, it’s key to set a realistic target. You'll want to hit a balance between the absolute minimum you need to make your idea happen, and what you think you can raise from your crowd. Remember, Aviva employee donations are not guaranteed

  • If you hit your target before the close date, you can then aim for a stretch target. It’s a great news story for your campaign, and you’ll keep anything you raise above your initial target

  • If you can’t reach your target before the initial close date, you can extend your project, so it can run for a maximum of 6 months.

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