If you select the all or nothing funding method, here are the important things to know.
You’ll only receive your funds if you hit 100% of your target
So, it’s key to set a realistic target. You'll want to hit a balance between the absolute minimum you need to make your idea happen, and what you think you can raise from your crowd. Remember, Aviva employee donations are not guaranteed
If you hit your target before the close date, you can then aim for a stretch target. It’s a great news story for your campaign, and you’ll keep anything you raise above your initial target
If you can’t reach your target before the initial close date, you can extend your project, so it can run for a maximum of 6 months.