The Basics
When a customer messages you through Intercom, their conversation appears in your Slack channel as a thread. Reply in that thread—your response reaches the customer instantly.
What this means for your team:
Stay in Slack where you already work
See customer messages as they arrive
Reply naturally in threads
Collaborate with teammates who don't have Intercom seats
How to Reply
Look for new conversation notifications in your support channel
Click on the message to open the thread
Type your reply and press Enter
Your message syncs to Intercom within seconds. The customer sees your response in their Messenger.
One thing to remember: Always reply inside the thread, not in the main channel. Only thread replies reach the customer.
What Customers See
When you reply from Slack, customers see a normal agent response in Intercom—they won't know you're using Slack.
If you're mapped to an Intercom admin account, responses show your name and avatar. If you're not mapped, responses appear under your company name. Both work well; mapping just adds personal attribution.
Formatting Your Messages
Slack formatting carries over to Intercom. Use it to make your messages clear:
To get this | Type this |
Bold text |
|
Italic text |
|
|
|
Bulleted list |
|
Numbered list |
|
> Quote |
|
Link |
|
Formatting helps customers follow instructions and scan your responses quickly.
Sharing Files
Drag files into the thread or click the attachment icon. Images, PDFs, and documents sync to the customer in Intercom.
Limits:
Up to 50 MB per file
Up to 10 files per message
Images appear inline for customers. Other files show as downloadable attachments.
Internal Notes
Sometimes you need to coordinate with teammates without the customer seeing. Internal notes let you do exactly that.
To add an internal note:
Click Add Note on the conversation
Type your message
Click Send Note
Or simply start your thread message with [note]:
[note] @billing Can you check this customer's invoice?
Notes appear in Slack and Intercom but are hidden from the customer. Use them to loop in specialists, document context, or hand off conversations.
Taking Action
Every conversation has buttons for common actions:
Action | What it does |
Assign to Me | Claim ownership so teammates know you're handling it |
Reassign | Hand off to another team member |
Add Note | Post an internal message (hidden from customer) |
Close | Mark the conversation as resolved |
View Details | See full customer information |
View in Intercom | Open the conversation in Intercom |
Claim conversations before responding to avoid duplicate replies from teammates.
Working Together
Anyone in your Slack channel can help customers—even without an Intercom seat.
This is powerful for getting quick input from engineers, product managers, or other specialists. They can reply directly in the thread, and their response reaches the customer under your company name.
Example workflow:
A customer reports a technical issue. You loop in an engineer with an internal note. The engineer investigates and replies in the thread with the solution. The customer gets their answer without knowing multiple people were involved.
Status Updates
When a conversation is closed, reopened, assigned, or snoozed, you'll see a status message in the thread. These updates sync both ways—changes in Intercom appear in Slack, and changes in Slack update Intercom.
If a customer replies to a closed conversation, it automatically reopens and you'll be notified.
Quick Tips
Claim before you reply. Click "Assign to Me" first so teammates know you're on it.
Use formatting. Bold headings and bullet points make instructions easier to follow.
Attach screenshots. Show customers what you mean instead of describing it.
Close when done. Mark conversations as resolved to keep your queue clean.
Check the context. The thread header shows customer details—name, email, company, tags. Use this information to personalize your response.
Common Questions
My message didn't reach the customer. You likely replied in the main channel instead of the thread. Open the thread and reply there.
Can I fix a typo after sending? Edited messages don't update in Intercom. Send a follow-up with the correction.
Can multiple people respond? Yes, but assign the conversation first so everyone knows who's handling it.
How fast do messages sync? Typically 1-3 seconds. Customers see your response almost instantly.