Coach is your AI research assistant designed to help you unlock insights from your user research data. Whether you're working with survey responses, interview transcripts, or usability test results, Coach supports you throughout your entire research workflow.
This article covers Coach as a companion for analysis on your Insights Report. You can also use Coach to create new studies, and it will soon be available across more parts of Ballpark.
This feature is in beta: We're making ongoing improvements to this feature and would love your feedback →
What you can do with Coach
Unlike general-purpose tools like ChatGPT and Claude, Coach has direct access to your research data, including questions, answers, transcripts, and recordings. This means Coach can give you deeply contextual responses specific to your research.
Coach can provide various types of output to support different needs:
Text summaries and lists to synthesize findings
Quotes and clips to highlight key moments
Charts and graphs to visualize patterns
Follow-up studies to extend your research
Key use cases
Note: While Coach is designed to support these use cases, some capabilities may not work perfectly yet or might depend on the type and amount of data collected in your study. Let us know if Coach doesn't quite deliver on a specific request so we can prioritize what to build next.
Understand what’s in your data
Get a high-level view of what your participants are telling you, like patterns, themes, unexpected insights, or adjacent topics that weren't deeply investigated.
Make sense of what you find
Once you know what's in your data, Coach helps you dive deeper to understand the meaning behind the findings. Perform sentiment or thematic analyses, explore user motivations, or identify personas.
Search for specific information
Drill down into specific details or find particular pieces of information. Search for quotes from specific participants or questions, find mentions of particular topics, or filter by demographics and segments.
Compare differences between and across your research
Coach also helps you compare differences between participants, sentiment across topics, or data across multiple studies in your workspace.
Communicate your findings
Identifying and digging into insights is one part of the process, but Coach can also help you synthesise by connecting the different points of data into meaningful stories. You can ask Coach to summarise findings, highlight pain points, user needs and powerful quotes into narratives for your stakeholders to understand and act.
Ensure that your research is sound
Good research requires rigorous quality checks. So you can ask Coach to helps validate your approach and findings. This includes identifying gaps in your research, spot contradictory findings and evaluate significance of the data.
Decide what actions to take
The ultimate goal of research is to drive action. Coach helps you move from insights to impact by generating actionable and prioritised recommendations and even build a follow up study.
How to access Coach
Coach is currently available on the Insights Report for studies.
Open your Ballpark study > Insights tab
Your report will either be pre-generated or start generating
If there are new responses, you'll have the option to update the report
Press Ask Coach AI at the bottom-right when the report loads