Baton is unique — our exclusive, qualified referrals come from other vetted service companies.
When companies send a referral, they’re trusting you with their customer. Protecting that trust is just as important as the bid you place.
Because referrals on Baton are exclusive (sent to one company at a time), competition can be high for the best opportunities. Your position in our ranking system helps determine how often you win those referrals.
Here’s how to improve your ranking and maximize the number of customers you receive.
1) Refer More Customers Through Baton 🧑🤝🧑
The more qualified referrals you send, the more likely you are to receive them.
Companies that actively refer are showing they value the network — and those companies tend to get priority when it’s their turn to receive referrals.
Tips to increase outbound referrals:
Train your team on the referral process so no opportunity is missed
Use Baton’s integrations or the Auto-Refer Form to make it seamless for reps in the field and office
Make your Baton Referral Number part of your standard “we can’t help, but here’s who can” script.
2) Maintain Strong Performance Signals 📊
Baton looks at real-world indicators to measure how likely you are to deliver a great customer experience. These include:
Your public ratings (e.g., Google reviews)
Your call answer rate when referrals are sent to you
Your call-to-job conversion rate
A high ranking here means other companies can trust that referring to you will protect their own reputation.
3) Place Competitive Bids 🏆
Bid amounts still matter — especially when multiple companies meet the same criteria for a referral.
While it’s not all about money, companies placing stronger bids are signaling they place high value on winning those opportunities.
Bottom line:
Referring generously, delivering consistently great customer experiences, and bidding competitively are the three biggest levers you can pull to win more customers through Baton.
Need help optimizing your referral process or bids? Contact your Account Manager or email support@batonleads.com.