Partial credits are designed to protect referral buyers (partners) when certain circumstances reduce the value of a lead. At the same time, referring companies (lead generators) continue to earn full commission, since they generated a valid lead based on the information available at the time.
This ensures fairness across both sides of the marketplace.
Partial Credit Criteria & Actions
Reason | Action | Explanation | Commission to Referrer |
Service listed, but with exceptions | Partial credit to buyer | Example: Partner services raccoons only indoors. If the lead is outdoor raccoons, it is still valid (since “raccoons” is listed). Buyer gets partial credit. | Full commission |
Customer no longer has an issue | Partial credit to buyer | At the time of referral, the need was valid. Circumstances changed, so we grant courtesy partial credit. | Full commission |
Lead came from another source | Partial credit to buyer | Buyer had already spoken to the customer. Referrer couldn’t have known, so buyer gets courtesy partial credit. | Full commission |
Fully invalidated lead | Full credit to buyer | Example: Service not listed at all, or completely invalid referral. | No commission |
Key Principles
Buyer fairness: Protects partners from paying full price when leads have exceptions, duplicates, or changing circumstances.
Referrer fairness: Lead generators did their job — they still receive full commission unless a lead is truly invalid.
Marketplace balance: Keeps incentives aligned and maintains trust between buyers, referrers, and Baton.
Summary
👉 Partial credits reduce cost for buyers, but do not reduce commission for referrers.
👉 Full invalidations remove both cost to buyers and commission to referrers.