Baton’s referral platform is unique in that leads come from other service companies. At play is more than just money; companies that refer also care about protecting their reputations, ensuring a good experience for their customers, and playing nice with other companies on the platform.

Given that referrals passed on Baton are exclusive, or shared only with a single company at a time, this means that often multiple companies will be competing for scarce leads.

There are three ways Baton companies can boost their ranking on the platform to up their chances of winning a referral.

This is the most important factor. The more you give, the more you should get. Companies that refer customers through Baton are the most likely to appreciate the value of a good referral.

Often, companies will want to refer more customers than they do, but they don’t, simply because their teams aren’t fully trained on the referral process. The top referring Baton companies take advantage of one of our many integrations to help make the process seamless and automated, ensuring reps never forget to refer someone who needs a referral.

You can read more about the various ways to optimize referral submissions here.

Protecting and enhancing Baton companies’ is extremely important. A bad referral can do more damage to a company’s reputation than several good referral credits could be worth.

That’s why the better scores you get on our consumer feedback surveys, the better your online reviews, and the more often we estimate that you actually answer your phone, the more likely you are to outrank your competition and win more referrals.

Of course, money is still a factor. Baton companies can see what each other are bidding for leads. The guy who’s paying $100 per referral is definitely going to encourage more referrals than the guy only offering $10.

Do these things well and you will be set up for success! Please reach out to your account manager or our support team for help with getting your process up to speed!