In the interest of ensuring you have enough referral options for your leads, and to maximize your ability to monetize leads, we partner with what we call Marketing Partners to help supplement the Baton network’s coverage.
Who are Marketing partners?
Marketing partners are not service companies. Rather, they are often lead aggregators or other marketing platforms with their own network of service providers to refer leads to.
How to refer to Marketing partners
The process for referring to Marketing partners is the same as referring to service companies, though. “We don’t provide service for ____, but I can connect you with one of our contacts that might be able to help.” Most of the time, Marketing partners on Baton will be hosted under the name “Service Pros.”
Lead commissions from Marketing partners
Unlike Premium Partners, Marketing partners often will not display a bid upfront in the search results. We have multiple agreements with various Marketing partners, and our goal is to maximize revenue from leads sold to them. Whatever we are able to make from selling your lead to our marketing partners, we share that fee with you on the same terms that we split lead commissions generated from Premium partners.
You’re in control
As always, you remain in control of your referrals with Baton. You can choose to exclude marketing partners from your the referral options that appear in your search by going to My Company > Instructions, and adding “Service Pros” to your “Never refer to” list.