Ready-to-use, white-labeled materials to help patients find and use the Brain Health services you already offer.
Patients can't ask for care they don't know exists, and a lot of good care goes unused simply because patients never hear about it. This article walks through a set of patient engagement materials built for exactly that gap: waiting room messaging, patient handouts, and digital messages, all white-labeled and ready-to-use today.
Why patient engagement matters
Practices with strong patient engagement tend to see better follow-through on care plans, fewer missed appointments, and stronger patient retention. That kind of engagement rarely comes from clinical protocols alone and requires patients knowing what's available to them and feeling invited to use it.
There's a well-known idea in marketing called the Rule of Seven: people generally need to encounter a message several times, across different places, before it sticks. That's the reasoning behind pairing these materials rather than relying on just one. A patient who sees the waiting room ad, takes home a brochure, and later gets a portal message is far more likely to act than a patient who only encounters one of the three.
What's included
Waiting room
TV display ad A simple, white-labeled message built for your waiting room screen. It's designed to explain your Brain Health or Memory services in a few seconds.
Patient handouts
Something physical outlasts the visit. A card in a wallet or a brochure outlasts the visit and helps keep your brain health services top of mind for patients and caregivers.
Appointment card — a simple leave-behind for the next scheduled visit, so follow-up doesn't rely on memory alone.
Patient tri-fold brochure — more detail for patients who want to read further, or for a caregiver trying to understand what to do next.
Digital messages
Not every patient brings up a memory concern on their own, even when something feels off. Ready-to-use messaging gives them that opening.
Patient email or portal message — explains what a brain health check-in is, why it matters, and how to reach your team.
All materials together: Download the full patient engagement toolkit
How to use these materials
Start with whatever piece is easiest for your practice to put in place right now. You don't need everything running on day one.
Add your practice name, phone number, and provider names wherever a placeholder appears.
Load the TV ad onto your waiting room display, print the handouts for checkout, and send the digital message through your patient portal or email platform.
Build toward using all three. We've seen that the practices with the strongest patient engagement aren't relying on a single piece; they're running the waiting room ad, the handouts, and the digital messages together, so patients encounter the same message more than once and in more than one place.
Repeat as needed. Practices often rotate the TV ad seasonally or resend the patient message to new patients as they're onboarded.