We see this as a complement to your social media channels. Social media is a standard marketing tool, but you do not own or have direct access to your community or follower data. In essence, you are dependent on the social media provider’s customers to spot and join your community. You are dependent on the rules and algorithms the social media provider has in place.

With a community platform, your members are there to hear from you and your organization! It gives you complete ownership and control over your community.

Keep reading: Social Networking Groups vs. Online Communities