ELEVEN’s conditioners, treatments and styling products are all sulphate free. Our shampoos contain a small amount of sulphates derived from coconut to create a rich lather. It’s also a gentler sulphate compared to SLS or palm oil derived sulphates. When the range first began, we did extensive focus group testing and learned that women want a shampoo that provides a thorough clean with lather that doesn’t compromise their hair colour. Our anti-fade, colour-safe technology uses ingredients like Trideceth-9, PG-Amodimethicone and Trideceth-12 to lock-in hair colour while washing.