One feature of Bertie is the headline optimizer, which gives you suggestions to improve the effectiveness of your story headline. To check out how compelling your headline is:
Click the hat icon next to your headline
Note: If the headline optimizer isn't appearing in the editor, ensure you are typing in your headline rather than copying and pasting. If it still isn't appearing, your headline may be fully optimized! You can test this by removing a key word from the headline and seeing if the icon re-appears.