The excerpt is a very brief summary of your post (1-2 sentences, maximum 300 characters) enticing them to read more. This description appears under your headline on Forbes.com and social media. 

Style Tip: Don’t just repeat your headline! Make this teaser unique and give readers an extra incentive for clicking your post.

If creativity is running low, consider using the smart summarizer in the excerpt field to help summarize your article. This feature is available once you write 700 characters.
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