Keywords are specific words or phrases that directly relate to the content of your story. Although search engines now automatically detect your story's keywords from your headline and story content, this feature allows you to call them out. We highly encourage that you mention keywords organically throughout your story headline and body.
To add keywords:
Navigate to the publish menu
Select keywords
Type in words or phrases separating each by a comma
Hit Enter
To remove keywords:
Select the cross mark next to the desired keyword