When you open a new Topline Story, you will notice a grey box beneath the Topline Statement prompting you to Add An Image:

Clicking anywhere in the box will open up the Add Photo Dialogue allowing you to add an image either by uploading your own photo or browsing our image libraries for an appropriate photo.

You always have the option of using the standard Topline Placeholder Image by clicking on the Placeholder Image button at the top right of the Topline Image:

Clicking the Placeholder Image Button will result in this image populating the Add Image Prompt:

You can always revert to the Placeholder Image or Open the Add Photo Dialogue by clicking on the menu at the top right of the Topline Image and clicking on Replace Image:

You can always add a hyperlink to your Topline Image by clicking on the menu at the top right of the Topline Image and clicking on Add Link: