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How to Use Subheadings (H2, H3) in Stories
How to Use Subheadings (H2, H3) in Stories

This article offers guidance on how and when to use subheadings in a story

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Written by Dayne Richards
Updated over a week ago

How Do I Add A Subheadings (H2, H3) To My Story?

  1. Highlight the words you want to use for a subheading

  2. Hover over the H2 icon to uncover the different options

  3. Select the relevant subheading

What Are Subheadings?

Subheadings are headings used to add structure to stories. They may be used to tell readers what a paragraph is about. If you think of it like creating an outline, subheadings act as titles for the different sections of a story. Subheadings are not required, but they may be helpful depending on the length of your story.

Why Use Subheadings?

Subheadings convey a hierarchy of information to readers, search engines and accessibility tools like screen readers.

  • For readers, there is a clear visual difference in the format of subheadings. H2s are bigger than H3s.

  • A search engine may consider text in H2s to be more important than text in H3s

  • Screen readers read subheadings aloud and offer shortcuts to jump from subheading to subheading

Hierarchy:

  • H2s add sections to the main idea of your story

  • H3s add subsections to the main idea of your H2

Note: Because of the hierarchical nature of subheadings, always use H3s as sub-sections of H2s within your story

Dos and Don’ts

Do:

  • Include keyword or key phrase (or variations)

  • Be concise

  • Use H2s before H3s

  • Use subheadings only if your story is deep enough to be broken down into sections

Don’t:

  • Don’t use a subheading directly after the headline

  • Don’t stuff with irrelevant terms

  • Don’t use subheadings for entire paragraphs

  • Don’t use H3s in the absence of H2s

  • Don’t use subheadings for image captions

Example:

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