We are excited to announce the Masthead Story Type which aims to Highlight Staff Journalism to our readers through distinguished preset styling & automated, yet flexible, ad insertion.

The Masthead Story Type Has Preset Styling

•Uniform Design Treatment

•Default Black Headline Background & Set Fonts & Colors For All Text Elements

•No Advanced Font & Color Design Menus or Hero Images

•Wider Page Width Than The Standard Story Type

The Masthead Story Type Has Automated, Yet Flexible, Ad Placement

•Ads Are Automatically Inserted Once You Publish A Story

•Drag & Drop Control Over Ad Placement Post Publish To Any Blank Line

•Only In-Line Ads & No Rec \ Rail Ads

The Masthead Story Type Has Targeted Tracking & Ads

The Masthead Story Type Requires the Selection of Elevated Creative

Always remember to preview your story on mobile and desktop before you publish.

Photo best practices

Photo selection

Use the photo libraries available in Bertie as your first resource.
Orientation: Choose horizontal photos or images you can crop as 16x9 that look good at that aspect ratio.
If your image doesn’t look quite right, use the cropping tool in Bertie.
Make sure your image illustrates your story, but don't use the same photo everyone else on the internet is using. To check, Google your topic and click the Images tab.
Go deeper into Getty search results, beyond the first few rows, to find a great image if needed.
Your image should have a clear focal point; avoid images with lots of distractions.
Image should also work in thumbnail size. You can preview a smaller thumbnail in the Publish menu, and you can always change the thumbnail after publication.
The thumbnail photo should also appear in the story.
Be thoughtful and avoid cliches (signs showing the name of a company or stock images that repeat your headline)
Keep images on-brand for the sophisticated, aspirational Forbes reader. Show them places they want to be, watches and clothes they want to wear, cars they want to drive.

Cropping and placement

Don’t cut off people’s heads
You can crop to better frame your subject if the original isn’t ideal
Always check the thumbnail image before publishing and crop optimally there as well—Bertie defaults to the middle of your picture

Captions

Write these yourself; generally, delete everything Getty gives you except the credit information
These should be conceptual and relate to your post, not just describe what’s in the picture

Additional Features/How-Tos for the Masthead Story Type

Writing a deck

Should not just be pulled from the first graf of copy—best to write the deck separately.
These should read out of your headline (or play off your headline). It should add additional detail, not repeat the headline, and include other SEO terms.

Pull quotes

Choose a great quote that can stand on its own, without lots of context or setup. No great quote? Skip it.
Don’t use them too often—especially in shorter articles—and don’t make them too long.
The text for a pull quote should come after it appears in the copy—it’s an enticement to keep reading.
Pull quotes often look cleaner without the credit after the quote.