Search Headline allows authors to have a story headline that appears in the story copy that engages readers while having a different search headline that is optimized for search engines.
The Difference Between A Standard Headline & A Search Headline:
Standard Headline:
Readers tend to click on headlines that sound enticing & have an aspect of mystery, a curiosity gap, where reading the story gives way to the reveal
Search Headline:
Search Engines tend to be a little more direct in picking up specific related keywords within a headline around a subject matter
How To Add A Search Headline:
-Click on the Publish Menu
-Scroll Down To Search Headline
-The Search Headline Field Will Be Pre-Populated With The Current Headline
-Edit The Search Headline
-Click Review
-Click Update or Publish
How To Remove A Search Headline:
-Click on the Publish Menu
-Scroll Down To Search Headline
-Click On "Reset to current headline"
-Click Review
-Click Update or Publish