What is "Pending Data"?

Google Analytics provides data to Forbes at varying time frames and levels of accuracy.
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The closer to real-time that data is, the more of an estimate that it is considered. When Forbes refers to "pending data," we are talking about data that is provided in increments more frequent than a full business day (i.e. today's data). Otherwise, we receive more refined data for whole business days that more closely reflects final numbers.
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Full day data is made available to us from Google approximately every 24 hours. Pageviews, visitors and all other data are not considered final or set until the end of the month.
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