Optimizing your Search Information (also known as Metadata for technical folks) is important for making sure your article shows up for the right search query and related search queries. If you're interested in learning more about what Search Information is and Why it is Important, check out this article.
Search Title Best Practices
Search Titles are one of the most important parts of your story because it’s your first chance to convince readers that you have the information they are looking for. Headlines should be compelling and concise, between 2 and 22 words.
Best Practices:
| Avoid:
|
Good: U.S. COVID-19 Cases Could Cross 220k On Germany’s Growth Trajectory (67)
Bad: [UPDATED 3/23/2020] U.S. COVID-19 Cases Could Cross 220k On Germany’s Growth Trajectory (87)
Search Description Best Practices
Best Practices:
| Avoid:
|
Wondering what a keyword is and why it's important for SEO? Check out this guide