Sometimes, if people see a very high goal, they can get put off from donating as the goal seems out of reach.
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You can increase the chance of your program or fundraiser's success by using the Smart Milestones feature. This provides a moving target as donors donate.
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Just click the button to accept the Smart Milestones, and then the first goal will be set at $100

When that $100 is reached, the goal automatically doubles to $200.

When that is reached, then $400 becomes the goal.

And so on. The goal doubling each time it is reached.
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You can turn the Smart Milestones off at any point and revert back to a set goal if you wish.