Supercharge your nonprofit’s fundraising with smart donor strategies! Diversify giving options, simplify the process, and spark ongoing support to boost reach and impact. Here’s how to make it happen.
Offer Multiple Ways to Give
Not every donor prefers to give in the same way. Some like a one-time donation, while others favor recurring gifts or peer-to-peer fundraisers. Providing diverse options ensures you reach a wider audience and accommodate different giving styles.
Try this today: Review your donation page and confirm you have at least two different giving methods available - for example, a “donate once” button PLUS a recurring gift option. That's a start.
Keep the Process Short & Sweet
If donors have to click through multiple pages or fill out lengthy forms, you risk losing their interest. Aim for a smooth, user-friendly experience with clear calls to action and minimal required fields.
Try this today: Test your own donation form as if you’re a first-time donor. Time how long it takes and see what can be cut or simplified.
Encourage Recurring Gifts
Recurring donations are the lifeblood of many nonprofits, providing reliable income to power your programs. Make this option prominent and emphasize how ongoing support creates lasting impact.
Try this today: Update your donation page to highlight “Monthly Giving” with a brief explanation of why sustained support matters.
Leverage Peer-to-Peer Campaigns
Peer-to-peer fundraising allows your supporters to champion your cause within their own networks. It’s a powerful way to expand your reach and turn enthusiastic donors into passionate advocates.
Try this today: Identify one upcoming event or campaign that could benefit from a peer-to-peer approach. Start by crafting shareable templates and guidelines for your volunteers.
Communicate Impact Quickly
Showing donors exactly where their money goes helps build trust and keeps them engaged. Send a prompt thank-you message that highlights how contributions fuel your nonprofit’s mission.
Try this today: Draft a short, personalized thank-you email you can send immediately after each donation, including a quick note on how their gift makes a difference.