Rentware gives you the option to track events like add to cart, begin checkout or purchase. You can track events with Meta (Facebook) using two different methods:
Tracking via Pixel (Client-side)
A small JS snippet on your pages that fires events from the user’s browser. Good for simple setups and immediate UI events. Vulnerable to ad-blockers, cookie/browser limits.
Tracking via API (Server-side)
Send events from your server (or a server container) directly to Meta. More reliable, works around ad-blockers and iOS/browser restrictions, and lets you send richer first-party data. Meta recommends using it alongside the Pixel.