User Data
User data is expired and cleaned from user profiles as it reaches a certain age. The table below outlines current expiry settings:
Data Type | Hard Max Age Limit |
Segments | 180 days |
Cookie Groups | 60 days |
Site Visits | 30 days |
Ad Impression Frequency | 7 days |
Campaign Data
The life span of campaign data is tied to the concept of campaign termination. Upon termination, campaign data is purged and archived, which disables Performance statistics and Insights reporting. A static Insights report for the campaign will be automatically generated after end date, and will be available for download also after termination.
Termination will occur after campaign end according to the table below. An alert will be given one week prior to termination.
Campaign Type | Termination |
Standard Campaigns | 3 months after end date |
Campaign Bundle Campaigns | 6 weeks after end date |
Starting June 2023 monthly billing reports will contain reporting on supplier precision.
If there are special needs to recover data for terminated campaigns, in need to access archived data, please contact your account manager.