A store is intended to represent a physical store location of an advertiser. Each store has properties specific to the physical store and its marketing objectives, and may be used in Campaign Bundles to efficiently set up campaigns by bulk.
The store may optionally have settings that will override Campaign Bundle settings upon campaign creation:
Field | Description |
|
Geo Target | Sets this geo target as default | This could be a geo target that targets the surrounding area of the store location. |
Order ID | Sets this Order ID | Order ID reference for invoices |
Bid Strategy Template | Applies this bid strategy template upon campaign creation | This could e.g. contain bid strategies targeting media that's relevant for the geographical location of the store |
Ad Target Template | Ad target template containing store settings | Provides the key-values of the ad target template to the creative. This is used to display store specific information such as opening hours in the creative. |