Dynamic Creatives are creatives that can display information provided from different sources;
Advertiser product feed
Advertiser store information
Manually provided information
Data stored on the individual user / site visitor
To be dynamic, the creative HTML5 will need to be prepared to extract information provided in realtime via Javascript to the ad.
Use Case: Promote Selected Products
Run campaigns that promote specific products. Change products by altering the product selection from feed using BidTheatre DSP, instead of rebuilding the ad creative.
Related Help Center articles:
Help Center Article | Description |
Ad creative template with the ad design, prepared to receive dynamic information | |
Product feed containing product information (can be omitted if product data is manually provided) | |
Manual or rule based product selection from product feed |
Use Case: Dynamic Retargeting
With dynamic retargeting, ads will show products that have previously been seen by the user at the advertiser's site. These type of campaigns help remind site visitors and push conversion.
Related Help Center articles:
Help Center Article | Description |
Ad creative template with the ad design, prepared to receive dynamic information | |
Product feed containing product information | |
Script to collect the product browsing history of the user. |
A variant is to store information directly on the user object, and later display it in the ad creative. For example, the site may store the string "Mallorca" to the user data for a visitor browsing for flights to Mallorca. Later on, the ad creative will fetch this destination data and display it in the banner such as "Browse best prices for flights to Mallorca"
Use Case: Show Local Store Information in Creative
Keep a register of all nationwide advertiser stores and related information such as address, opening hours, logo or specific pictures. Use this information dynamically in creatives.
Related Help Center articles:
Help Center Article | Description |
Ad creative template with the ad design, prepared to receive dynamic information | |
Product feed containing product information (can be omitted if product data is manually provided) | |
Manual or rule based product selection from product feed | |
Store information |
Use Case: Local Ad Campaigns Efficiently Managed in Bulk
Combine all of the above with the Campaign Bundle concept to bulk launch one campaign per selected advertiser store.
A fully fledged setup could provide the following benefits:
Campaigns targeted to the geographic radius around each advertiser store across the country
Running in a combination of local media and nationwide media
Targeted to the advertiser audience(s)
With ad creatives that display local information such as store opening hours and address
And also displaying selected products that are promoted for the given campaign period.
Automatic optimization towards higher engaging products
Effective way to create a vast amount of unique and relevant ads that gives high user engagement
If store and product information is provided via feeds, the setup could be fully automated and low maintenance:
Updates to store information such as opening hours or address will automatically push through to ads
Updates to product information will automatically push through to ads
By indicating product stock volume in feed, ads may dynamically show only in stock-products
No need to engage manual creative production
With the help of Campaign Bundles, new campaigns using existing template and feed data can be launched efficiently and in time that is not linear with the number of stores.
Below we list requirements to fully utilize the capabilities of dynamic feed ads:
You can provide product and / or store feeds that contain up-to-date information
The content you want to put in your ads is available in these feeds
If you are running multiple stores / locations, these share campaign flight dates
You are prepared to invest time upfront to integrate feeds and prepare ad templates
Although the main point of dynamic feed ads is efficiency, it is possible to add manual and one-off content to ads if needed:
Manually created products can be added to feeds
Texts and images needed by the ad template can be provided manually
Related Help Center articles:
Help Center Article | Description |
Ad creative template with the ad design, prepared to receive dynamic information | |
Product feed containing product information (can be omitted if product data is manually provided) | |
Manual or rule based product selection from product feed | |
Store information | |
Campaign bundle for store based campaign creation with dynamic creative data |