Go to the BigAtom Dashboard, click on "Product Group" in the left bar.
Click on Create New Product Group.
Add the required filters here.
Click on + Add Metrics Filter. Now add the relevant metrics as per your requirement
For now, I'm using Catalog Spends less than £15 and Blended ROAS greater than 4 as the filters. You can add multiple filters suiting your requirement.
Adjust the duration from here.
Once you have set the filters, just click on Apply.
You can check the products satisfying the criteria down in the screen
Now, click on Create Product Group.
Now, give a descriptive name and a label name to the product group. This is the label name that will appear in Google Ads while deciding feed subdivision.
Choose the frequency of updation of the product group. Choose the frequency and Click on Create Product Group
The product group has been created successfully. Now, we have to map it. Click on Map Product Group.
Select the feed for which product group needs to be mapped.
Click on Select Product Groups. Choose the product group(s) that you want to map and click on Apply.
Once that is done, click on Save Mapping.
If there are more product groups that need to be mapped, click on Select Product Groups, choose the relevant groups and click on apply.
You can fix the priorities by dragging the product groups up or down as per the requirement.
Prioritization basically ensures that if at all any products would be overlapping in the two groups, the common ones will be shown in the one which is on the relatively top position.
Once done, click on Save Mapping.
After product group is mapped, it will show up in the Merchant Center in the assigned custom label. We will be able to use this product group in Google Ads.
In order to use the Product Group in Google
While choosing the listing group in the Campaign, click on use a selection of products
Go to the dropdown and choose custom label to which the product group was assigned
The label name that was given while naming product group will appear here. Select the label.
Click on Save. You can continue with the usual campaign creation after this.
This is how you will be able to use BigAtom product groups in your Google Campaigns!
