The photographer should be automatically tagged in each image.

While technically the venue is in every picture, only tag the venue in images that highlight a specific view, ceremony setup, dining arrangement, or other special element of the venue. Do not tag the venue in images like a close-up shot of flower, rings, etc. 

Select images that highlight both the big moments as well as the details of the day.

Select images that show multiple items, where possible. For example, people dancing on the dance floor + colored uplighting + DJ in background is generally better than just the DJ by himself.

Sequence photos chronologically - Your arrangement of images should mirror the sequence of events as they actually unfolded.

Sequence photos to show context first - This means that before showing a detail shot of a floral arrangement, place setting at a table, boutineer, etc., make sure you show an image with context. E.g. show an image of the overall reception site before showing a detailed image of the centerpieces.

Show people in images to help illustrate the scale of the physical space or how a space could be arranged (ceremony seating, a busy dance floor). NOTE: this is *different* than including portraits of family and friends, which we want to avoid (see “don’ts” below).

Select bad images (obvious, but worth repeating) - It’s better to get 2-3 strong images that each show part of a specific detail than 1 bad image that might capture more of the specific detail, but is blurry, has bad lighting, etc.

Include portraits of family & friends - Almost as a rule, exclude family portraits. These are important images for the actual couple, but other couples generally don't want to see these.

Include embarrassing or very personal images. Your couples should be comfortable with you sharing all of these images.

Include weapons, guns, or anything that’s clearly illegal or intended to hurt or offend other people.

Repeat images - Whether it’s the same wedding guest, same background, or same lighting, remember that each image is another opportunity to show a different element of the wedding. Take advantage of that opportunity!

Show too many black & white images - Most photographers will include B&W images, which can be a great way to add diversity and emotion to your album. As a rule of thumb, however, don’t exceed 10% of the album with B&W.