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About

Blackbell lets you create influencer marketing campaigns straight from your back-office. 

The idea is the following: 

  • Create a special discount for your customers

  • Leverage and reward influencers for spreading the word 

  • Automate commissions' payments

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Video Tutorial 

This video shows you in 3min the key steps to create and share an influencer campaign built on Blackbell. 

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How to create an Influencer Campaign

Path: Influencer Marketing > My Influencer Campaigns > + New Campaign

Here is how you should fill the different campaign fields. 

Campaign Name

  • Internal Name: Internal only. 

Campaign Settings 

  • Discount for customers: Grant a discount to customers 

  • Commission for influencers: Grant a commission to influencers - Will only be paid if a sale is made

Campaign Description

  • Campaign Public Name: Name of your campaign. Will be displayed to influencers searching for campaigns to join

  • Campaign Description: Description of your campaign, Use this block to describe your business as well. 

Rules of Influencer Promo Codes

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✅  But first, what is a Promo Code? 

To join your campaign, influencers will have to decide on their very own "Promo Code" to share to their audience. A Promo Code is specific to an influencer. Ex. an influencer can set his promo code to be "alban20"

From a customer's perspective, a "Promo Code" works like a regular "Coupon" but has a very important difference.

  • Like a coupon, a promo code can be applied by a customer at check-out to redeem a discount...

  • ... but it also grants a commission to the influencer who shared it

  • Also, like coupons, influencer promo codes have expiry date and redemption rules. 

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So, when setting up your campaign, you must decide how the influencers promo codes will work. 

  • Global limit: How many times can your promotion be redeemed ACROSS ALL customers 

  • Limit per customer: How many times can the promotion be redeemed PER customer

  • Expiration: Set an expiration date. Past this date, influencer codes can't be used. 

  • Services: Can this code be applied to one, a few, all services? 

Campaign Summary

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How to share a campaign to an influencer

You know influencers willing to promote your services? Great! 

Here is how influencers can join your campaign and start promoting your offers. 

Step 1: They must download the Blackbell Promote application. 

Only available on iOS for now. Download link →

Step 2: They must connect their Transferwise Account

To get paid, influencers must connect their Transferwise account to their Blackbell account. About Transferwise →

Step 3: They must find your campaign 

Share your campaign code and campaign name with your influencers. They will easily find your campaign under the list of available campaigns ("Explore" section)

Step 4: They must create a Promo Code

Before sharing your offers, influencers must choose a Promo Code that customers will use to redeem their discounts. 

Step 5: They can share your offers! 

Influencers can easily share your offers with our "Share button". Links include the promo code so customer discounts are auto applied.

✅ Your campaigns will by default be displayed to all influencers working with Blackbell. 

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How to track sales

From your campaign page, track all redeemed offers...

... and understand which influencer is performing the most. 

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