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About

Blackbell lets you create influencer marketing campaigns straight from your back-office.

The idea is the following:

Create a special discount for your customers
Leverage and reward influencers for spreading the word
Automate commissions' payments

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Video Tutorial

This video shows you in 3min the key steps to create and share an influencer campaign built on Blackbell.

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How to create an Influencer Campaign

Path: Influencer Marketing > My Influencer Campaigns > + New Campaign

Here is how you should fill the different campaign fields.

Campaign Name

Internal Name: Internal only.

Campaign Settings

Discount for customers: Grant a discount to customers
Commission for influencers: Grant a commission to influencers - Will only be paid if a sale is made

Campaign Description

Campaign Public Name: Name of your campaign. Will be displayed to influencers searching for campaigns to join
Campaign Description: Description of your campaign, Use this block to describe your business as well.

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✅ But first, what is a Promo Code?

To join your campaign, influencers will have to decide on their very own "Promo Code" to share to their audience. A Promo Code is specific to an influencer. Ex. an influencer can set his promo code to be "alban20"

From a customer's perspective, a "Promo Code" works like a regular "Coupon" but has a very important difference.

Like a coupon, a promo code can be applied by a customer at check-out to redeem a discount...

... but it also grants a commission to the influencer who shared it

Also, like coupons, influencer promo codes have expiry date and redemption rules.

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So, when setting up your campaign, you must decide how the influencers promo codes will work.

Global limit: How many times can your promotion be redeemed ACROSS ALL customers
Limit per customer: How many times can the promotion be redeemed PER customer
Expiration: Set an expiration date. Past this date, influencer codes can't be used.
Services: Can this code be applied to one, a few, all services?

Campaign Summary

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You know influencers willing to promote your services? Great!

Here is how influencers can join your campaign and start promoting your offers.

Step 1: They must download the Blackbell Promote application.

Only available on iOS for now. Download link →

Step 2: They must connect their Transferwise Account

To get paid, influencers must connect their Transferwise account to their Blackbell account. About Transferwise →

Step 3: They must find your campaign

Share your campaign code and campaign name with your influencers. They will easily find your campaign under the list of available campaigns ("Explore" section)

Step 4: They must create a Promo Code

Before sharing your offers, influencers must choose a Promo Code that customers will use to redeem their discounts.

Step 5: They can share your offers!

Influencers can easily share your offers with our "Share button". Links include the promo code so customer discounts are auto applied.

✅ Your campaigns will by default be displayed to all influencers working with Blackbell.

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How to track sales

From your campaign page, track all redeemed offers...

... and understand which influencer is performing the most.

Guide for businesses: How to create influencer campaigns