Marketing via MMS text messaging yields higher engagement and return than other common marketing strategies like email. Connect allows you to send or schedule targeted text messages so you can send relevant content to your customers at the right time using photos.
Creating Connect MMS Messages
Composing a Campaign
First, click the Connect button to open your dashboard.
To create a new campaign, select the Create Campaign button. This opens the Edit Message modal on the right side of the screen.
Here, you will be prompted to complete the rest of the fields in the form.
Campaign Type - The type of message you are sending (MMS or Email).
Message Name - A quick way to identify the campaign when you’re viewing the list of all sent or drafted campaigns, as well as for referencing analytics. Customers will not see this in their text messages.
Recipient List - Customers you wish to send the message to. Select All Subscribers to message everyone in your customer center that’s opted into messaging. To send a more targeted message, select from a List.
Please Note: Once your Recipient List has been selected, the estimated reach will update accordingly. This is the estimated amount of customers reached by this campaign and actual reach can fluctuate slightly based on carrier guidelines or instances where a phone was out of service or texts.
Add an Image to Your Message (MMS) - You can add an image to your message. To do so, simply select the green Upload button and select the file you would like to attach.
Some important details to note about MMS, or including an image in your Connect message:
Image placement - You are only able to send one (1) image per message.
Image type - We support .PNG, .JPG, and .PDF images not exceeding 10 MB. Images that fall outside of these standards will show an error message and not be uploaded.
Image sizing - The maximum file size that can be upload to a message is 0.5MB. Preventing larger images from sending has been shown to improve Connect campaigns' deliverability.
Image formatting - You now have the ability to only send an image in the message, rather than including additional text as well.
Preview & Testing a Campaign
Once you have composed your campaign and are ready to preview & test it, click Next. Here, you will see the estimated number of recipients and estimated segment total, as well as be able to send a test message to any of the employees who currently have a user account on MyBlackbird.
Scheduling & Sending a Campaign
When are you ready to send your campaign to your selected subscriber list, click Next Step. All campaigns automatically default to sending right away. If you do not want to send your campaign right away, you also have the option to pre-schedule your message and send at a different day or time.
Send Now - To send the message immediately, select the Send Now button on the bottom right hand side of the screen. Confirm the segment count, estimated recipients, estimated segment total and message preview. If the message is ready to send, select the Confirm & Send button.
Send At - To schedule the message, select the Send At button and you’ll be prompted to enter a date and time. The message is scheduled for your local time. Select the Schedule Message button once set.
After you've made your selection, simply click Confirm and the message will either be sent now or at a future date/time!
In addition to creating a new campaign, you can copy a previous campaign and send that. Simply locate the campaign you wish to copy, select Copy on the right hand side
From here, confirm you wish to copy the campaign, make any changes to the campaign details, schedule your campaign and select Confirm when finished!