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X ads | Creative Specs

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Written by Team Blaze
Updated over 9 months ago

Carousel Ads

Number of slides: 2-6 (Images or Videos)

Media size

  • Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

  • Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Aspect ratio

  • Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.

  • Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel.

Image Ads

post copy: 280 characters

File types: PNG and JPEG are recommended

File size: Max 5MB

Image Ads with Website Button

Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Aspect ratio: 1.91:1 or 1:1

Website title length: 70 characters.

Standalone Image Ads

Image size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio.

Aspect ratio: 1.91:1 or 1:1.

Image Ads with App Button

Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
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Aspect ratio: 1.91:1 or 1:1
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​Call to Action: Install, Open, Play, Shop, Book, Connect, and Order

Video Ads

post copy: 280 characters.

File types: MP4 or MOV

File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.

Video length: 15 seconds or less is recommended.

Video Ads with App Button

Video size: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Aspect ratio: 16:9 or 1:1

Call to Action: Install, Open, Play, Shop, Book, Connect, and Order

Video Ads with Website Button

Video size: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Aspect ratio: 16:9 or 1:1

Website title length: 70 characters.

Standalone Video Ads

Video size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio.
​Aspect ratio: 16:9 or 1:1.

Text Ads

post copy: 280 characters.

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