What is a Brand Voice?
Brand Voice is one of the key features of Blaze that captures the tone, style, and language that you use for your business.
Once you've created a Brand Voice, you will then apply that voice to all content you generate in Blaze so that the AI-generated content sounds like you and your business.
How to Create a Brand Voice
From the Brand Voices page, click Create your first Voice or the New Voice button.
You have four options to use as the source material that Blaze will analyze to generate your voice:
Paste in a website like your homepage (Recommended)
Paste in text that represents your writing style, like a blog post or a few social posts.
Select a document from your Blaze workspace.
Upload a file from your computer (supports PDF, TXT, and Markdown files).
Blaze will analyze all the text content from your source material and identify the traits that make up the way you communicate to your audience.
Modify and create your Brand Voice. Every field is editable so you can add, remove, or edit any of the attributes to better match your business.
Now when you go to create content in Blaze, select the correct Brand Voice for that content.
Editing a Brand Voice
You can edit any brand voice after it has been created. Hover over the brand voice and click the three dots (•••) to open the menu with your options to:
Edit the Brand Voice
Change the emoji
Change the color
Delete the Brand Voice
FAQ
Can I create and delete brand voices to stay under the limit that my plan allows?
Yes, you can experiment with brand voices as much as you want as long as the total number of brand voices is under your plan limits. See Subscription Plans for the Brand Voice limits of each plan.
Can I create a brand voice based off a website that isn't mine?
Yes, you can create a Brand Voice based off any publicly available webpage. Many customers will create a Brand Voice based off inspirational companies like Apple or Nike to see what their attributes are and incorporate those into their company's Brand Voice.
Can I create a brand voice based off my social media profile?
No, most social networks keep profiles locked until you are logged in as a user, so Blaze can not analyze the text on that page. As a workaround, you can copy the text of your ~10 most recent posts and paste them into the Paste Text field to use as your source material and then analyze that content to create your Brand Voice.
Why would I need more than one Brand Voice?
Some Blaze users like to create unique brand voices for different marketing channels. So they will create a Brand Voice for their TikTok scripts that is more fun and casual and a different one that is more formal for blog posts or press releases.
Can I create Brand Voices for multiple businesses?
Yes, you can create a Brand Voice for each business, and then select that Brand Voice in the content creation wizard to make content specific to that business.
Can I pay to have extra Brand Voices in my account?
Email support@blaze.ai to explain your request and we can share custom pricing options.